Cheetos brand springs into a new season with debut of Cheetos Sweetos snacks
Brand breaks six decades of infamously cheesy tradition and surprises fans with the first limited-edition sweet offering in the U.S.
From warmer weather to budding trees, the arrival of spring signals new beginnings—so what better way to welcome the season than with a first-of-its-kind snack from the Cheetos brand? Well, it's time to shake off those winter blues as Cheetos -- one of the billion-dollar brands from PepsiCo's Frito-Lay division -- turns a new leaf, introducing Cheetos Sweetos, the first and only sweet Cheetos snack to hit U.S. store shelves in the brand's 67-year history. Cheese not included.
Created by the Cheetos development team, Cheetos Sweetos snacks swap signature Cheetos cheese flavor for delicious, cinnamon-sugar puffs. This sweet new offering takes the spring snacking experience beyond chocolate bunnies and marshmallow candies, providing a fun twist to traditional treats.
"Whether it's our Cheetos Bag of Bones Halloween-themed snack or first-of-its-kind Cheetos Mix-Ups product, we're always looking for ways to add some playful fun to the snack aisle," says Jeff Klein, vice president of marketing, Frito-Lay. "So this year – in true Cheetos fashion – we decided to turn spring snacking on its head with the most unexpected treat in decades. Move over chocolate bunny, there's a sweet new snack in town."
Beyond Cheetos Sweetos snacks, the Cheetos brand is putting its playful – and mischievous – stamp on one of the most anticipated spring holiday traditions – egg decorating. Available in early March on Cheetos.com, the brand's new "Eggerator" allows consumers to digitally decorate their own spring holiday eggs, all with an unexpected Cheetos twist. Those who design and submit an egg will be entered into a contest for a chance to win $10,000. Cheetos Sweetos snacks will be available in retail stores nationwide beginning mid-February for a limited time in 7-ounce bags for a suggested retail price of $3.49.