Mr. Pineapple wheat beer launches in redesigned Rexam can
Popular seasonal now features Rainforest Alliance Certified juice
Just in time for summer activities and events, SanTan Brewing Company’s most popular seasonal Mr. Pineapple Wheat Ale is back and available now in redesigned Rexam (rexam.com) 12-ounce cans. This year, the brewery has teamed up with Chiquita to use Rainforest Alliance Certified pineapple juice for a more sustainable, socially conscious and tasty beer.
Winner of the silver medal at the Great American Beer Festival, Mr. Pineapple is a refreshing and fruity traditional German Wheat Ale using two-row, white wheat, caramel and Munich malt. Fresh pineapple is added during the primary fermentation then crushed and cooled to allow the natural flavors to infuse the beer.
“Mr. Pineapple knows how to get the party started,” says Anthony Canecchia, founder and brewmaster at SanTan Brewing Company. “Working with Rexam, we created a new look for its can, something exciting that’s going to make you smile from the first sip to the last drop. We’re also very pleased to be partnering with Chiquita to improve the quality of our beer by using a premium juice that allows us to support sustainable agriculture and to be more socially responsible.”
Originally created as a signature craft beer for SanTan Brewing Company’s annual Luau celebration, Mr. Pineapple’s popularity among craft beer lovers grew rapidly in its first few years of production. To meet increasing demand, SanTan teamed up with Rexam and began canning Mr. Pineapple in 2013 – making it easily portable and ready for summertime cookouts, pool parties, beach days and other outdoor adventures. The brewery also benefits from the many other advantages aluminum cans deliver. They provide complete barrier protection from light and oxygen helping to preserve the beer’s taste and freshness longer. Cans are also light-weight, which can reduce shipping costs. And they are the most sustainable beverage package in the world, recycled at double the rate of any other option.
Claude Marbach, president, Rexam BCNA, comments on the continued partnership with SanTan Brewing Company. “We are pleased to strengthen our relationship with SanTan providing them with the perfect packaging solution for their craft beer. Our cans help attract attention on store shelves, maintain beverage integrity and deliver superior recycling, filling, distribution and retail display economics that will help the brewery continue to build its brand and business.”
Mr. Pineapple in cans is currently available at select retailers throughout Arizona, Southern California and Texas.