Beverage entrepreneur and music mogul collaborate to produce CORE Natural Water
Lance Collins and Dr. Luke Pioneer the “Perfect pH” premium bottled water
Award winning beverage entrepreneur Lance Collins and award winning producer and songwriter Lukasz Gottwald, aka Dr. Luke, have joined forces to launch CORE Natural® Water. The groundbreaking water is ultra-purified and balanced with electrolytes and minerals to achieve the body’s “Perfect pH”of 7.4.
Best known as the Founder of FUZE® and NOS Energy®, and Co-founder of BodyArmor SuperDrink®, Lance Collins is a pioneer in the beverage business with a proven track record for successfully launching new beverage options for consumers around the world. His partner, hit music producer Dr. Luke, can now add ‘Beverage Entrepreneur’ to his list of accolades including, award winning songwriter and owner of record label Kemosabe Records and music publishing company Prescription Songs. Dr. Luke is responsible for creating hit songs for artists such as Kelly Clarkson, Britney Spears, Avril Lavigne, and Katy Perry.
“I am thrilled to be launching CORE Natural® Water at a time when consumers are seeking better ways to hydrate and enhance their active lifestyles”, says Dr. Luke, adding “I look forward to combining my passion for healthy living and music together through this exciting endeavor. By connecting the most talented and relevant artists in the world to the CORE Natural® brand, we can help health conscious consumers discover a better way to hydrate through CORE’s “Perfect pH” water”. CORE’s Music Brand Ambassadors and investors to date include Katy Perry, Diplo, Becky G and Grammy® award winning Producer Max Martin.
CORE Natural® Water is ultra-purified using a seven stage proprietary process including U.V., carbon filtration, reverse osmosis and ozonation that removes harmful impurities and contaminants. It is then balanced with the perfect blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a clean and crisp tasting water with the “Perfect pH” of 7.4. With this pH, CORE Natural®is not considered or marketed as an Alkaline water.
“To satisfy the growing consumer demand for healthy beverages with benefits, we developed CORE Natural® Water to provide the “Perfect pH” of 7.4. The optimal pH range for our bodies is between 7.35 and 7.45. Only when our body's pH level is within this range can we effectively absorb the vitamins and minerals we need to survive,” says Collins. “Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body.”
Collins, a believer of delivering innovation through real health benefits and package design, has proved once again that a science based ingredient blend and convenience on-the-go can be achieved with CORE Natural’s revolutionary new package. Collins and Dr. Luke chose the award winning Flood Creative® agency to design the brand’s ergonomic packaging. The trademarked proprietary bottle features a contoured shape, wide mouth closure and translucent over-cap, available in 30 ounce and 20 ounce PET.
“This is an exciting time for CORE Natural® Water as we develop strategic distribution partnerships, expand into upscale markets, and connect with influencers who are seeking the next generation of premium water,” concludes Collins.
In just over six months, CORE Natural® has received an impressive reception from the market. The brand debuted in Southern California through L.A. based Haralambos Beverage Company, a full service beverage company with over 10,000 retail accounts in eight counties within greater Los Angeles. CORE Natural® also launched exclusively with John Lenore & Company in San Diego County, for decades, San Diego’s retailer’s resource for premium beverages. The company has since received authorizations from: Albertson’s, Bristol Farms, Fresh and Easy, Gelson’s, Sprouts and Whole Foods, as well as Kroger and Safeway, the two leading grocers in the United States. CORE Natural® has received several convenience store authorizations as well, including: 7 Eleven, which has authorized 1,700 stores in California, Circle K, QuikTrip and Valero.
CORE Natural® has finalized several distribution agreements in the Northeast, including nationally recognized independent beverage distributor Big Geyser, notably servicing New York’s five boroughs within its territory.
“We are thrilled to add another premium product to our portfolio”, says Jerry Reda, chief operating officer, Big Geyser. “We are already impressed with the level of interest among consumers for CORE Natural® Water. The package, the product, and the team is a standout and the timing is right.”
CORE Natural® has also completed a distribution agreement with Polar Beverages, the largest independent, soft drink bottler in the U.S., for the New England Region. An additional agreement has been inked with the Pennsauken, New Jersey based Honickman Organization - one of the nation's largest privately owned soft drink bottlers and distributors of soft drinks and bottled water, to distribute CORE Natural® in its mid-Atlantic footprint.
The Honickman soft drink operations of Canada Dry Delaware Valley and Canada Dry Potomac Corporation will deliver CORE Natural® to retailers in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania and Southern New Jersey.
Western States Expansion
Due to the successful launch of CORE Natural® in Southern California, distribution has expanded throughout the Pacific Northwest and Southwestern United States. The company has contracted with Columbia Distributing Company for Washington State and Oregon, servicing over 20,000 retail customers and covering more than 135,000 square miles in Oregon and Washington. Powerhouse Kalil Bottling Company is the exclusive CORE Natural® distributor in Arizona, New Mexico and El Paso, Texas, servicing over 6,000 accounts. General Distributing in Utah, Nevada Beverage Company in Nevada and New Age Beverage in Colorado add distribution clout in their respective markets. Based on the strong response to CORE Natural®Water’s launch, the company anticipates broadening and deepening distribution of the brand across the United States in the near future.