Crown joins Barbasol in commemorating new Jurassic World film
It has been 22 years since the iconic Barbasol Shaving Cream can appeared in the original Jurassic Park film as a vessel for smuggling dinosaur embryos. To support the long-awaited next installment of Steven Spielberg's groundbreaking Jurassic Park series, Perio, Inc. (Parent company of Barbasol) worked with Crown Aerosols North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), to print two unique, limited-edition shaving cream cans to represent the new Jurassic World film.
"Not only are we thrilled about our partnership with Universal Pictures to celebrate the new Jurassic World film," says Sarah Paulson, brand manager with Perio, Inc., "but we are also excited to work with Crown to capture these unique designs on our cans."
Crown's Midwest Graphics Lithography Center worked closely with Perio, Inc. to ensure that each of the cans, which feature Velociraptors and Pteranodons illustrations integrated with the recognizable Barbasol shaving cream striped packaging, were printed according to the designs created by artist Mark Englert. Englert is the same artist whom Universal Pictures enlisted to create Jurassic World movie posters for last year's San Diego Comic-Con.
Just recently, the effort made by Crown's team to meticulously print the limited-edition Jurassic World Barbasol cans was recognized by the International Metal Decorators Association (IMDA). Crown received the 'Excellence in Quality' award at the IMDA show in May 2015. "We had a lot of fun working on this project with Perio, Inc.," explains Melissa Quintana, Marketing Manager with Crown Aerosols North America. "Everyone on our team, from printing to manufacturing, took pride in showcasing the new film in the iconic series"
The new, limited-edition Jurassic World Barbasol cans be found now at select retailers everywhere, while supplies last. The Jurassic World film opens in theaters nationwide on June 12, 2015.