Today, packaging must protect, inform and inspire today’s consumer.
Food packaging offers consumers many benefits. From necessary protection against spoiling, to aesthetics and nutritional information, all the way to meal ideas, thought-provoking mantras and promises of clean living. These benefits are just some ways that packaging is addressing consumer wants and needs. I caught up with chief innovation officer, Chris Cornyn, at the innovative food company, Revolution Foods, to ask about what’s new in food packaging.
Packaging Strategies: Transparency is a buzzword talked about a lot in the food industry. Why do you think consumers want this and how does transparency translate into food packaging?