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Pet Food Packaging

Wellness CORE introduces new sustainable pet food package

Wellness CORE
April 18, 2016

Wellness® Natural Pet Food introduced CORE® Hearty Cuts for cats and dogs, grain-free meals with gourmet meat cuts surrounded by savory gravy, expertly combined with superfoods.


"Our Wellness CORE line continues to grow in popularity and in its offerings, adding Hearty Cuts as a protein-packed wet food for dogs and cats. All recipes include quality proteins like beef, venison, turkey, duck or salmon, balanced with fresh produce like spinach, sweet potatoes and kale," says Chanda Leary-Coutu, senior marketing communications manager at WellPet.


The new grain-free Wellness CORE Hearty Cuts are protein-packed, rich cuts of meat surrounded by savory gravy and combined with superfoods for a meal cats and dogs will love. Available in 12.5-ounce cans, these delicious dinners come in a variety of flavors for dogs, including Beef & Venison, Turkey & Duck and Whitefish & Salmon. And CORE Hearty Cuts also come in four flavorsome varieties for cats including Shredded Whitefish & Salmon and Chicken & Tuna, available in 5.5-ounce cans. The CORE Hearty Cuts are available now for purchase at Petco, PetSmart and independent retailers nationwide.


Additionally, to help support long-term sustainability, Wellness Natural Pet Food has partnered with the nation's leading upcycling and recycling leader, TerraCycle® to revamp the CORE dry dog food packaging. The updated bags will feature prominent callouts communicating some of the benefits of the food, including leaner body mass and improved muscle tone.


"Pet parents are becoming more informed about the benefits of grain-free recipes and the importance of high-quality proteins for their pets. We've included information on our Wellness CORE dry food packaging that speaks to these visible pet health benefits, including whole body health, muscle tone and lean muscle mass," states Leary-Coutu.


The formulas with the new packaging include CORE Original, Reduced Fat, Puppy, Large Breed, Ocean and Wild Game recipes.
 

KEYWORDS: food packaging material pet foods recycling sustainable materials

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