VariBlend expands global sales reach in personal care market
VariBlend (variblend.com), the leader in custom-blending technology and the go-to dual-dispensing destination for marketers and developers, announces the further expansion of its global sales network of distributors and independent sales representatives into India, Israel, Belgium, The Netherlands and Luxembourg, as the firm positions for new levels of profitable and sustainable growth.
According to Robert F. Brands, VariBlend President and CEO, the company’s expanded network of more than 25 parties builds upon its current presence throughout Germany, France, Italy and the Pacific Rim. The North American market will be handled by Business Development Partners (BDP), based in Saddlebrook, NJ.
“The global personal care packaging market is expected to surpass $38 billion by 2022 (according to Grand View Research Inc.), and innovative solutions such as our dual-dispensing platforms will continue to be a significant driver,” Brands says “Being well-positioned in both mature and emerging markets, with a nuanced, regional, ‘Feet on the Street’ sales effort, will ensure our profitable growth now, and for years to come."
“For example, recent reports indicate that the sale of male grooming products in the Middle East is estimated to grow 25 percent of the next four years alone, to reach $829 million in 2019 (according to Euromonitor reports). Market specialists that are attuned to the needs, challenges and complexity of their regions are critical if we are to meet the needs of our customers,” Brands adds.
Today’s innovative, high-performance formulas require new-generation dispensing platforms. VariBlend’s airless and atmospheric packaging helps preserve and protect active and natural ingredients, and the addition of the dual-chamber designs keep ingredients separate until the precise moment of use. VariBlend offers dual chamber dispensers that can be operated 50/50, in fixed ratios, or in multiple formula strengths, for the increasingly popular ‘regimen’-type products.
“For skin-, sun- and hair care, and more, the VariBlend product range has customers covered,” Brands said. “In our quest for profitable, sustainable growth, we will continue to enhance our sales network, as we develop breakthrough innovations that build brands and benefit consumers.”