Nestle has launched Ceregrow, a ready-to-cook multi-grain breakfast cereal in the Indian market. The breakfast cereal is available in roughly 15 cities in India, with plans to expand distribution.
Said to be fortified with 15 vitamins and minerals, the product is described as being specifically designed for children aged between two and five, providing 17% of the daily requirement of iron and 25% of the daily requirement of vitamin A, vitamin C, vitamin D and valcium.
Positioned as a “nutritious & tasty” breakfast option containing cereals, milk and fruit, Ceregrow can be prepared simply by boiling 130ml of water and leaving it till lukewarm, and then mixing the water and 50g of product into a bowl.
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