Red Bull recently unveiled new product innovations for 2017, expanding the successful Red Bull Editions line. Winning over new and existing consumers since 2013, the Red Bull Editions stand for taste and choice.

Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree launching in January 2017, offering the functionality of Red Bull with the tastes of Acai Berry and Limeade, respectively. The introduction of Purple Edition Sugarfree and Lime Edition Sugarfree now provide consumers with the additional choice of sugar content, especially for those looking for flavor and low-sugar offerings, and will drive category penetration.

A resounding success this past summer (#1 Energy SKU launched in 2016), the limited edition Red Bull Summer Edition Kiwi Twist is returning as a permanent SKU in January 2017 as the Red Bull Green Edition. The Red Bull Green Edition will offer the functionality of Red Bull with the taste of Kiwi Apple.

Capitalizing on the successful track record behind the Red Bull Summer Edition offerings, Red Bull Summer Edition Grapefruit Twist will launch as a national limited time offer May 1st, 2017. Red Bull Summer Edition offers the functionality of Red Bull with the taste of Grapefruit Twist. The limited time offer will drive traffic and excitement at retail during the important Summer season.

Red Bull Energy Drink’s effects have been recognized worldwide by busy professionals, top athletes, college students and travelers on long journeys. Red Bull is available in 170 countries worldwide and 6 billion cans were consumed last year, two billion of those in the U.S. alone. An 8.4 fl. oz. Red Bull contains 80 mg of caffeine, equivalent to a home-brewed cup of coffee.