Quirky labeling adds to new food line
Moe’s Southwest Grill and BJ’s Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas and salad dressings that will bring the Moe’s experience to consumers in a whole new way. The partnership is Moe’s first foray into licensing and the products are now available for purchase at all 190 BJ’s Wholesale Clubs.
All Moe’s licensed products tie in the Southwest theme with bold, rich colors and the slogan, “Feed the MOEment”. Each of the 17 items features Moe’s brand personality including tongue-in-cheek humor on the labels like, “PG-13” on the medium salsa, “You Guacing to Me” on its chunky guacamole and “White Beans Can’t Jump” on its white bean dip. The partnership extends the Moe’s brand into a new channel of distribution.
All products are priced under $10.