BrandDirections ( a full-service integrated branding communications and packaging design agency based in Neenah, WI, has launched its redesigned website. Key features of the site include vibrant and colorful images and descriptions of its work, as well as an enhanced collection of white papers, case studies and blog posts.

According to Kristine Sexton, BrandDirections president and owner, the redesigned site is a better reflection of the agency’s focus and strengths it brings to businesses in the marketplace.

“We are really excited about this opportunity to better showcase our expertise,” says Sexton. “As a creative agency focused on packaging, branding and marketing, we’ve always been about the visual message in brand communications and our new site definitely brings that message to the forefront.”

The site's bright, refreshed look, combined with enhanced content, improved search functionality, and optimization for mobile devices, will allow consumers to better interact with BrandDirections online.

“We hope our new website will both educate consumers and inspire them with great ideas," Sexton adds.