There are many factors that play a role in the psychology behind labeling design. This infographic examines the way elements such as visual appearance, shapes and color play a role in labeling design. In addition to this, the infographic examines the way consumers are motivated during the process of identifying, selecting and purchasing a product. Download the full infographic below.

EPI Labelers ( provides labeling equipment for the packaging industry and works with clients in a variety of applications including snack food, beverage, and bakery.