Coffeemate celebrates summer with new packaging
In order to drive engagement with Target stores' trend-forward consumers, the Nestlé team turned to Los Angeles-based Chase Design Group (chasedesigngroup.com) and brand activation agency Geometry (geometry.com) to create a limited edition bottle series for its Coffeemate limited edition creamer line.
Interviews with a chosen group of influencers yielded amazing moments that included some creative ways to use Coffeemate. Chase Design Group took each individual’s personal experiences and brought them to life in fun, engaging illustrations across the entire limited edition line.
Elements taken from the influencer’s lives were incorporated throughout the illustrations resulting in an exciting celebration that activates Coffeemate in-store and beyond.