More than a green drink, more than an energy drink, the matcha brand that hustles harder, MatchaBar launches fresh new “billboard bottle” packaging. MatchaBar’s new look comes with rapid expansion into retail stores and cafes, creating an exciting packaging concept that uses its label as a platform to speak direct to their consumer.
“The packaging re-fresh allowed us to create a way to let our beliefs, our interests, and our associations with certain subcultures shine through,” says MatchaBar founders and brothers Graham and Max Fortgang.
Taller, sleeker, a label balancing negative space with pops of color, MatchaBar’s new look goes against health & wellness category packaging norms: big logos, bright colors, health claims – there’s nothing noisy here! Full of personality and rebellion, each flavor’s bottle is imbued with its own personality, using the label as a billboard for the brand’s voice. Working with local comedians, social mavens and young copywriters, MatchaBar collaborated to create a label that spoke to the cultural and social ties central to the community. And every season, MatchaBar will release a new series of labels to market, with the next collection of bottles launching Summer 2017.
Using labels made with 100% recyclable material, the brand picked subtle colors inspired by the natural ingredients used in their cafes. More than just energy, MatchaBar’s ceremonial grade matcha delivers peak mental performance that goes beyond caffeine. Loaded with L-theanine, a natural amino acid that keeps you calm and focused. Simply put, MatchaBar is better energy.
Matcha's simpler, clear packaging line includes Original Matcha, Apple Ginger Matcha, Mint Matcha and Hint of Honey Matcha. The billboard bottles are available at Whole Foods Markets, Lunardi’s, Erewhon, Molly Stones, Jumbo’s Naturally, New Leaf Markets, Nugget and other fine retailers.