Jammin' new design for fruit spread jar
Schwartauer Werke has redesigned the packaging for its classic Fruttissima fruit spreads.
Working with RPC Promens Consumer Kutenholz (rpc-promens.com) the new pack now features a black lid, while the neck of the jar has been slimmed down and the shoulders widened so the entire container looks more modern and sophisticated. The blow-molded polypropylene jar retains its volume and fill weight of 250g.
The aim of the redesign was to create a stylish look that better identifies the product as a fruit spread. RPC Promens Kutenholz’s Key Account Manager Björn Müller is delighted that the project has turned out so well and that Schwartauer Werke still relies on packaging solutions from RPC.
Fruttissima fruit spreads are available in Forest Fruits, Cherry, Raspberry, Strawberry and Apricot varieties.