New Karma Free snack bar launches in fully compostable packaging
The Karma Free and Karma Elevate snack bars by Shanvalley Innovative Food Company recently launched in Ireland. The granola bars are packaged in TIPA’s (tipa-corp.com) fully compostable, flexible packaging, which offers the same end-of-life organic waste properties as the food it wraps.
Launched in the summer, the Karma Free range is a new series of cold-pressed, fruit and nut bars made from natural ingredients with no added sugar. The range launched with a gluten, wheat and dairy-free raw cocoa and orange bar packaged in TIPA’s fully compostable, flexible packaging films. Karma Elevate flavors include Mixed Berry, Oats Original, and Oats, Seeds & Honey.
The innovative packaging is just as durable and impermeable as ordinary plastic packaging. However, unlike other commonly used materials, TIPA packaging biologically decomposes within just 180 days and becomes a fertilizer for soil, behaving similarly to an orange peel or banana skin.
“Working with Shanvalley has been a natural fit for the TIPA team. We understand and support the brand philosophy to ‘Eat Right, Live Right’ and we’re excited to see Karma’s newest product range roll out in our fully compostable, flexible packaging. We’ve also been able to help the team review different pack formats to ensure that both their multipacks and single bars are as friendly to the environment as they are healthy for consumers,” says Daphna Nissenbaum with TIPA.
Speaking about TIPA’s compostable packaging, Declan Gannon, founder and co-owner of Shanvalley Innovative Food Company, adds: “The move to TIPA’s flexible, durable and bio-degradable films further extends our brand promise to ‘Eat Right – Live Right’. It has helped us become the 250th company to achieve Origin Green accreditation for our sustainable practices, as backed by the Irish food board, Bord Bia. Making sure our products are socially and environmentally responsible is of utmost importance to the brand and TIPA’s films enable us to achieve this.”
Karma Free and Karma Elevate bars are available across Ireland, which include cafés, symbol groups, independent stores, health food shops and SuperValu supermarket chain, and online.