The aerosol-to-plastic conversion for PAM Cooking Spray was created by Ring Container Technologies (ringcontainer.com), a leader in the product packaging and plastic container manufacturing industry, in collaboration with Conagra Brands.
While the new PAM Non-Aerosol Spray bottles will not completely replace the company’s aerosol cans, it does provide another packaging option for its consumers.
“Conagra has been a longtime partner of Ring, and we were thrilled to work with them on such an exciting project,” says Brian Smith, vice president of business development and innovation at Ring. “This pump-spray bottle was co- created during a customized session at our Innovation Center in Oakland, Tennessee, and six months later, Conagra was prepping their operations for a major product launch. That’s hyper-speed in the packaging and product development world.”
After consumer-based findings revealed that people prefer a non-aerosol spray, transparent container and cleaner ingredient statement, Conagra reacted immediately by partnering with Ring. Together, the two companies were able to create a product that is designed to meet a specific consumer need in the marketplace.
The PAM non-aerosol packaging project is a prime example of Ring’s ability to help its customers respond to market needs. The pump spray retains PAM’s “spray no stick” performance promise, while other aspects of the packaging were designed to meet environmental and nutritional standards, as well as align with brand principles.
Ring prides itself on working with customers to develop improved products that not only fulfill, but also exceed customers’ expectations. Ring's Design-Led Innovation Workshop™ is a co-creative process that uses design thinking methodology to foster innovation and collaboration. The workshops combine empathy, creativity and rationality to solve consumer packaging challenges with breakthrough thinking.
“Working with Ring on our PAM non-aerosol spray bottles was truly a collaborative effort, and they brought some great capabilities to the table,” says Eric Sinz, vice president, packaging at Conagra Brands. “We worked together as a cross-functional team to create a modern and contemporary bottle design that reflects Conagra’s new strategy and direction.”