Lixir Tonic Mixes Up the Beverage Market
Lixir Tonic was founded by two childhood friends, Matt and Jordan, who believed tonic water could be more than just a pairing with gin. Having worked in bars, the duo noticed that the mixer category needed a shake up.
After over a year of researching and testing Matt and Jordan have created five exciting, unique tonic flavors that are made from natural extracts and free from artificial flavors. The new flavor combinations pair perfectly with both white and dark spirits and are designed to delight your taste buds!
The flavors include Blood Orange & Cinnamon, Rhubarb & Ginger, Elderflower & Lemon, Classic Indian and Slimline Tonic. The drinks can be virgin or mixed with alcohol.
Slice Design (slicedesign.co.uk) was briefed to create a brand identity and packaging graphics for the new range of tonics. The design needed to reflect the quality of the product and the positioning of ‘More than just a mixer.’ It was also important to communicate the unique flavors made from natural extracts and no artificial flavors.
“We opted for a nod to the old apothecary style bottle labels. The X cues Lixir as the ‘secret ingredient’ in every great drink whilst providing a strong beacon on shelf," explained Alan Gilbody, founder and director at Slice Design.