The Spirit of Historic Distillery's Gin Reflected in Design
Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging to celebrate 200 years of distilling. The refined design, by Nude Brand Creation (nudebrandcreation.com), was inspired by the elegance of the 1920s.
The Palmer family has been distilling spirits for 200 years and gin since the 1920s but this eponymously named gin is the only brand released directly from its Langley Distillery in The Midlands. The design captures Angela Palmer’s lust for life in the heady '50s and '60s as well as reflecting the business’ origins and heritage as a gin distiller in the roaring '20s.
Tony Enoch, partner at Nude Brand Creation, said: “We wanted the final presentation to be a tribute to Angela, a stylish and elegant woman who loved Chanel and regularly flew to New York by Concord.
“The monochromatic and stylised label echoes the art deco era and creates the look and feel of a premium fragrance, while the detailing of the central diamond icon conceals a woman’s figure - capturing her spirit as a shining light in the Palmers family.”
A tactile label features a gloss varnish and embossing on the black text to reflect its superior nature, while the font is Art Deco inspired. The footer label features an illustration of the Langley Distillery’s copper pot named after Angela and dating from 1903, which is still used to make the gin.