The beverage packaging and processing industry is experiencing major growth, according to the "2018 Beverage Trends in Packaging and Processing" report and infographic by PMMI, The Association for Packaging and Processing Technologies.
The North American beverage industry is expected to grow 4.5 percent to $45.5 billion in the next 10 years. Despite 70 percent of respondents believing aluminum cans and bottles are expected to see the greatest innovation in design, container and graphics enhancements, plastic still accounts for 45 percent of packaging material usage. Ready-to-drink, non-alcoholic beverages in glass containers are expected to grow at about 40 percent and wine in plastic containers is projected to increase 100 percent by 2028.
According to the report, major consumer trends such as convenience and portability are causing a shift in beverage manufacturing. More than 50 percent of participants at carbonated soft drink companies believe the eight-ounce size will soon become the predominant size across the United States and Canada. Of the 75 percent of beverage companies who talked about pack sizes over 75 percent shared that their companies are also adjusting both pack sizes and pack designs to improve portability.
Drivers of the trends include a desire for premium and ultra-premium brands, natural and organic products, environmentally friendly packaging and millennials craving creativity.
There are also several retail trends that beverage manufacturers should consider:
• Refrigerated section in grocery stores experiences the most rapid innovation
• Mixed flavor, multi-packs are on the rise
• Large format club stores, Walmart and Whole Foods accelerate innovation at all major beverage companies
Beverage manufacturers place an increased importance on environmental responsibility as well. PET bottles from 100 percent recycled PET resin now offer the same clarity and barrier properties as 100 percent virgin PET. More than 75 percent of beverage companies are actively taking steps to reduce the materials in their package and lessen their overall carbon footprint. Aluminum accounts for 70 percent of recycled beverage containers, while glass accounts for 23 percent.
PACK EXPO International and co-located Healthcare Packaging EXPO offers opportunities for beverage manufacturers to explore new package designs, cutting-edge machinery technology and automation solutions to meet consumer demands and help achieve their business goals. For more information and to register, visit www.packexpointernational.com.
Download the infographic below.