Primera Technology ( has launched the LX910, its newest desktop color label printer that is perfect for labels on demand to any packaged goods including the beverage industry, alcohol and spirits, beer, coffee and more.

The LX910 is Primera’s fastest desktop color label printer. It can handle labels as wide as 8.25” and as small as 0.75”. This latest addition can print a 4” x 3” label with 50 percent coverage in just three seconds. In addition, ink costs are the lowest ever from Primera — due to a new, ultra-high capacity ink cartridge. On the same 4” x 3” label, cost per label is around $0.03 (USD) each.

Typical applications include product labels for household cleaning products, gifts, specialty and gourmet soaps, shampoo, vitamins, spices, beverages, etc.