Avery Dennison Label and Packaging Materials (is adding three new collections and five new facestocks to its Wine & Spirits Portfolio, designed to help winemakers tell their brand’s unique story,

“Labeling technology today needs to work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf.” said Vanita Marzette, senior product manager - Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers, or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”

The new collections include:

●    Sensorial, featuring new Ruby Velvet and Black Velvet facestocks. Avery Dennison’s Sensorial Collection adds the senses of touch, sound and even smell to the label. The Sensorial Collection offers label surfaces that feature a soft touch, textured or patterned papers. Some offer subtle sounds as fingers move across the surface. Hand-selected trees used to fashion wooden labels deliver a delicate, natural scent.

●    Black, featuring Laid Epic Black and Night Skye facestocks. Black really is the new  black, helping a brand to deliver a message of premium, quality content. The Black Collection is a broad portfolio that reflects dependable quality to deliver outstanding shelf appeal. Materials include structured surfaces, thick to thin facestocks and a choice of different shades. Converters will appreciate the fact that they no longer have to print twice to create a rich, even black label  with no white edges and stable hot foiling.

●    Luminous, featuring Snowbound White facestock, includes labels that glitter, sparkle and shine to stand out on the shelf.