Part 1 of 6: Consumer habits, new technology and machinery changes provide exciting opportunities, along with some challenges, for the packaging market.
Packaging is constantly changing, and to keep up with consumer and retail/CPG demand, we have to look at the future as “now.” Thinking ahead in order to forecast and make predictions on what will trend and how machines and materials can be used in the foreseeable future is one way to help stay ahead in the ever-changing market.
As part of PMMI’s Vision 2025 focus groups at PACK EXPO International last fall — which included CPGs, OEMs and contract packagers — one thing resonated: Mass Customization. This is described as consumer and customer demand and the operational tactics for fulfilling them, i.e. driving consumer packaged goods manufacturers toward “mass” efficiencies along with competitive advantages of customization.