Hair care brand Herbal Essences has partnered with TerraCycle to create shampoo and conditioner bottles made with 25 percent beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways.

Herbal Essences believes in the positive power of nature and the important role biodiversity plays in keeping our planet in balance. By partnering with innovators like TerraCycle, Herbal Essences will help make a difference in driving awareness of ocean plastic and positively impact the brand’s footprint. By joining forces, both companies can drive more awareness and encourage more consumers to make better choices when the products they use reach their end of use cycle.

“Businesses can play an important role in driving and inspiring change in the world,” said Ilaria Resta, North America general manager of P&G Hair Care. “My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment. This is a step towards our long-term vision of using 100 percent renewable and recycled materials in our products and packaging.”

Three of the Herbal Essences bio:renew Collections – White Grapefruit & Mosa Mint, Argan Oil and Coconut Milk – will be available in these innovative, limited-edition Beach Plastic bottles from March to June 2019.

The brand is continuing to partner with TerraCycle beyond this limited-edition beach plastic bottle in a nationwide take-back program to ensure every Herbal Essences bottle can be recycled and not end up in the ocean. The take-back program will begin in time for World Ocean Day on June 8, 2019.