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Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
An initiative from three of America's biggest beverage companies, Coca-Cola, PepsiCo and Keurig Dr. Pepper, aims to improve the recycling and processing of plastic bottles.
CarbonLITE, a PET bottle-to-bottle recycling leader, plans to build a new plant in Pennsylvania. The facility will enable the company to increase the number of post-consumer PET beverage bottles it recycles annually by 50 percent, to more than 6 billion.
Henkel is partnering with Waste Free Oceans to remove plastic waste from oceans and rivers, and transform it into bottles for its Lovables laundry brand. The collaboration will run for at least three years. Together, the partners aim to remove enough plastic from rivers, lakes, seas and oceans to produce 100 metric tons of usable recycled material each year.
Foods and beverages, personal care products and household cleaners packaged in clear polyethylene terephthalate (PET) bottles face a threat to their formulations and ingredients from ultraviolet (UV) light. In particular, UV light can cause color fading and shifting, create off-flavors and aromas, and reduce vitamin potency. Ultimately, lower product quality and shorter shelf life resulting from UV damage can impact profitability and brand reputation.
After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.