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Brand Packaging

G FUEL Teams Up with Sony Pictures' Spider-Man: No Way Home on New G FUEL Radioactive Lemonade

Spiderman drink

Image courtesy of G FUEL

December 8, 2021

In celebration of the upcoming movie release, G FUEL has unmasked their own Spider-Man: No Way Home collection!

G FUEL Radioactive Lemonade has a few Spider-Man suits to show off: the Black and Gold Suit, Red and Black Suit, and Hybrid Suit! The flavor will remind you of a sweet and tangy lemon-bubble ice pop. Get ready to start climbing on walls!

G FUEL Radioactive Lemonade isn't just coming as a Collector's Box. While the powdered form is part of a limited-edition boxed set, which includes one 40-serving tub and one 16 oz shaker cup available in all three Spider-Man suits, G FUEL Radioactive Lemonade is also available for purchase as a standalone 40-serving tub and G FUEL Cans. The Hybrid Suit look can also be purchased as a caffeine-free 30-serving Radioactive Lemonade G FUEL Hydration Tub at gfuel.com and with G FUEL Radioactive Lemonade Sparkling Hydration, available in 17 oz bottles exclusively on Amazon. 

"G FUEL is a great fit for Spider-Man. Their marketing is fresh and innovative and the graphics on their packaging reflect a strong attitude and tone that fit quite well with the overall marketing campaign for the film," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location-Based Entertainment at Sony Pictures Entertainment.

"Spider-Man was one of my favorite superheroes growing up. I could relate to him being from New York and also wishing I could web-sling from building to building," said G FUEL Founder and CEO, Cliff Morgan. "We're so excited to team up with Sony Pictures again and bring three new looks to our tribute to Spider-Man™: No Way Home."


KEYWORDS: aluminum can design beverage cans beverage packaging companies beverage packaging design beverage packaging trends energy drink packaging limited edition packaging limited edition packaging design plastic bottles plastic packaging rigid containers Spider Man

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