BeatBox Beverages has added Fresh Watermelon to its wine-based Party Punch range, joining Pink Lemonade, Fruit Punch, and Blue Razzberry.
Trademarked “The World’s Tastiest Portable Party Punch,” the flavored, wine-based Fresh Watermelon Party Punch comes in a 500 mL single-serve resealable Tetra Pak. In 2018, Tetra Pak sales were up 14.2 percent and both RTD and single-serve buying trends grew by more than 20 percent each.
“BeatBox Beverages is spot on with innovation and the flavors of their Party Punch line. Millennials are all about flavors: that’s why we’re leaning heavy on this launch and placing product all over the stores," said Robert Gulley, category director of beer for Circle K Corporati
BeatBox Beverages Fresh Watermelon Party Punch is gluten free, has 130 calories and 8 g of sugar per 5.6-oz. serving at 11.1 percent ABV.
The Party Punch range is available for order in Alabama, California, Florida, Georgia, Michigan, North Carolina, Ohio, South Carolina and Texas.