Looking back at our most-read stories of 2011 tells us a few things. You want to know who the visonaries are. You want to know what's next. And you're into the "big reveal" of package design. Noted! Expect more of these types of stories - and so much more from us - in 2012.
No. 10: Unseen is Unsold
Shopper researchreveals why Peanuts M&M's is the package design to beat in the candy aisle.
Brands are increasingly turning toquick-response codesas a mobile-friendly way to engage consumers--but like any marketing effort, it's all in the execution.
The feminine hygiene brand uses aredesignto change how women talk about their bodies.
No. 5: Neuroscience Explains the Emotional Buy
How brands like Gerber and Chips Ahoy! are usingneuroscienceto study shopper emotions, understand purchase behavior, and improve their package designs.
No. 4: Brands to Watch
Though small in size, these five startups are mighty when it comes toinnovation--taking on rivals many times their size.