Top 10 in 2011: The stories you read most
There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
Looking back at our most-read stories of 2011 tells us a few things. You want to know who the visonaries are. You want to know what's next. And you're into the "big reveal" of package design. Noted! Expect more of these types of stories - and so much more from us - in 2012.
[Photo: Sam Javanrouh]
No. 10: Unseen is Unsold
Shopper research reveals why Peanuts M&M's is the package design to beat in the candy aisle.No. 9: Frito Lay Goes Au Natural
How the snack food company is remaking its portfolio for today's consumer.No. 8: Crack the [QR] Code
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers--but like any marketing effort, it's all in the execution.No. 7: Before and After: Puma's Clever Little Bag
The sportslifestyle company partnered with Yves Behar to reinvent the shoebox.No. 6: Before and After: Summer's Eve
The feminine hygiene brand uses a redesign to change how women talk about their bodies.No. 5: Neuroscience Explains the Emotional Buy
How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase behavior, and improve their package designs.No. 4: Brands to Watch
Though small in size, these five startups are mighty when it comes to innovation--taking on rivals many times their size.No. 3: BrandInnovators
Our annual look at the people who are defining brand packaging today.No 2: Pringles, Rebranded for Today
Three design firms show us how they'd change the look and feel of this classic brand.No. 1: 2011 Trends in Packaging
Two Landor executives give us their predictions for the sector in 2011.Looking for a reprint of this article?
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