Pepsi Raw was created in response to growing consumer demand for premium and more natural products. The cola-which gets its distinct taste from a blend of sparkling water, cane sugar and natural plant extracts-contains no artificial preservatives, colors, flavors or sweeteners. The drink is packaged in a sleek and stylish 300mL glass bottle that is sparsely decorated, save for “Pepsi” and “RAW” logos in white. Pepsi Raw became available in selected bars and clubs in key cities in the U.K., with a wider roll out planned throughout the year.