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Brand Packaging

Pepsi Releases Limited Pepsi Maple Syrup Cola with Ihop

Pepsi_Maple web.jpg

SOURCE PepsiCo Beverages North America

March 24, 2022

In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the flavor profile of maple syrup with the caramel notes of a Pepsi.

Beginning March 24, fans looking to get their hands on this limited-edition drop of Pepsi Maple Syrup Cola can post a photo or video of their stack(s) of pancakes on Instagram or Twitter tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP. Foodies and cola lovers alike should act fast to ensure they are one of the 2,000 lucky winners. No Purchase Necessary. Void where prohibited. U.S. residents (excluding MA & VT), 18+ (19+ for AL/NE). Ends 3/29/22. Rules. One consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola.

"There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola – sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn't be more excited to partner with IHOP on this special initiative, as it isn't often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike," said Todd Kaplan, Chief Marketing Officer – Pepsi. "We can't wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online."

Pepsi Maple Syrup Cola comes on the heels of several of the Pepsi brand's unique and indulgent flavor innovations including PEPSI X PEEPS, Pepsi Apple Pie, and Pepsi x Cracker Jack, to name a few. Pepsi Maple Syrup Cola joins these one-of-a-kind drops available in uniquely designed 12 oz cans.

"At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us," said Kieran Donahue, Chief Marketing Officer, IHOP. "We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola."

KEYWORDS: beverage brands beverage cans beverage industry brand extension CPG brands limited edition packaging limited edition packaging design partnership Pepsi PepsiCo social media social media branding soda soda companies soda packaging soda products

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