This latest move forms part of PepsiCo Positive, the company’s health and sustainability transformation plan, which includes an ambition of reaching net zero emissions by 2040.
As part of the design process for Aquafina, Sidel focused on supporting MenaBev’s sustainability goals, including delivering a lightweight, high-performance bottle for the iconic brand.
The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Pepsi and iconic PepsiCo family brand, Cracker Jack, are calling on fans to sing "Take Me Out to the Ball Game" with #PepsiSingToScore to get their hands on Pepsi x Cracker Jack.