Instead of photography, the design leans on illustration, which gives the brand room to show its warmth and “fiesta spirit” while honoring the traditional masa-making process.
As part of the grant, Nfinite will collaborate with three commercial partners: Amcor, PepsiCo, and Unilever – all of whom share the same mission in moving towards compostable and recyclable packaging solutions.
Report’s aim is to provide a pragmatic framework — drawing on lessons from states that have implemented EPR — to help lawmakers design programs that balance environmental objectives, cost efficiency, and system integrity.
Updated design elements include a refined color palette that pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.
Founding members—General Mills, Mars, Mondelēz International, Nestlé, Hill’s Pet Nutrition, and PepsiCo—recognize both the essential role of flexible packaging and the importance of building a more sustainable future for flexible films.
Sidel supported Grupo GEPP, PepsiCo’s exclusive bottler in Mexico, to install expanded returnable PET and glass bottling lines to meet growing consumer demand and sustainability goals.
Rebrands are vital for appealing to both existing and new generations. The 2024 Pentawards recognized a number of iconic brands for their success in delivering exciting innovations in the marketplace by way of their packaging.
The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.
Siete's portfolio includes tortillas, cookies, snacks, and more.
October 1, 2024
The acquisition will reportedly complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.