Dalston’s Soda worked with B&B studio to design outer boxes for shipping that reinforce its ‘soda with soul’ brand positioning. The delivery boxes help create further brand love from existing online buyers, while introducing new consumers to the brand’s values and personality.

The Coca-Cola Company announced the launch of The Coca-Cola Insiders Club, a subscription service offering a limited number of people the chance to taste over 20 of the company’s new beverages set to launch early next year.

Graduates of the 2020 high school class in Atlanta, Georgia, are going to be wearing their graduation garb made of recycled plastic bottles. Coca-Cola began collecting plastic bottles at its headquarters as part of Earth Day activities. The goal is to gather 7,000 bottles, enough to make graduation outfits for 200 graduates. 

To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal temperature sensitive inks by Crown.

Applications are now open for the Zero Impact Fund, which offers up to $10,000 for campus sustainability initiatives to both colleges and universities.

Now, through in-house innovation and extensive market testing, Coca-Cola Zero is getting a new name, new look and even more delicious taste. The no-calorie fan favorite will deliver an even better-tasting recipe and now be called Coca-Cola Zero Sugar.