To increase differentiation in the competitive tequila market, Antigua Cruz Tequila, which translates as “Old Cross”, redesigned its structural and graphic packaging. The brand’s new proprietary, glass bottle features a pointed arch, reminiscent of gothic architecture, a faceted, rectangular face and a matte black bottle stopper, which creates a contemporary yet traditional feel. The redesigned icon also pays homage to the brand’s name with blue agave leaves that are intersected by a cross.
Launch
June 2010
Package design
Tridimage,www.tridimage.com
