Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers. Each variety features a face drawn from squirty cream (whipped cream) set against a complementary food. For instance, the Original variety features a strawberry cream face, the Light variety features a Kiwi cream face and the Extra Thick variety features a chocolate cookie cream face. These personality-filled images help the product to better stand out on the shelf, while also demonstrating clearer brand differentiation. (Package design: Elmwood Leeds, www.elmwood.com)