Launching Glowelle-a so-called “beauty juice”-in upscale department stores, Nestle needed packaging that would convey a high-end positioning.

Our Packaging that Sells department looks at the latest packages in the marketplace and how they support their brands.


Nestle launched Glowelle-a so-called “beauty juice”-in upscale department stores like Neiman Marcus this September. The high-end positioning meant the package had to convey the appropriate image. And it does, with a simple, tapered bottle and applied color label that hold their own against competitors on the beauty shelves, where the functional juice brand is found. (Bottle: Vitro Packaging, www.vitro.com; Bottle design: Kenneth Ussenko Productions, www.kuproductions.com)

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