Calling out the historical and iconic nature of the brand, Schweppes has introduced limited-edition packaging for its classic mixers: Soda Water, Tonic Water, Dry Ginger Ale and Lemonade. The bottles feature artwork from the Schweppes archives, which contains artwork from the 1920s to 1950s. One of the critical points in the design was that the artwork reflected the personality of each beverage variety. Once the designs matched the beverages, designers faced another challenge: shrink-wrapping. To keep the artwork from being distorted, multiple print tests and manual adjustments were made to create the desired outcome. The goal of the design was to enhance brand identity and give a deeper meaning to the brand through story telling.

November 2009

Di Donato,