International Fabulous Flats has rebranded as Stonefire Authentic Flatbreads, a strategy to better reflect the brand's authenticity and diverse product offerings. New packaging features warm, inviting colors and a burning fire logo that represent the baking of flatbreads on stone, in high-heat ovens. The products are also color-coded by type (original, whole grain, etc.) and variety (naan, roti and pizza crusts).
Launch
March 2011
Package design
Spring Design Partners, Inc.,www.springdesignpartners.com
