Stella Artois released a series of limited-edition packaging that highlights the brand's Christmas origins.

Stella Artois Christmas 2011 packaging

Stella Artois has launched limited-edition packaging that celebrates its origins as a holiday beer. Originally crafted for Christmas, and taking its name from the Latin stella ("star"), the brand is featuring the Christmas star prominently on the seasonal bottles and cans, and on secondary package designs. The packaging is being supported with Christmas-themed TV advertising, social and digital media efforts and a free Christmas album download.
Launch: November 2011
Market: UK