Avoid Mistakes, Maximize Equity In Converting To a Shrink Label
the envelope" without stated constraints. Such an approach produces a new look in motor oil packaging.
- Text may need to be moved around the label due to the container shape. Graphics may need to be altered to allow the printer to properly register the image. Your prepress vendor and your printer can help determine optimum placement.
- Different films have different shrink properties. Brand managers should understand these variations.
Where to go for more information...
|* Branding and design services. |
At BrandScope, contact Tracy Kiker
at 773.533.2191 or
* Shrink labels. At Alcoa Flexible Packaging, contact Terry Copenhaver at 804.281.2395 or email@example.com
* Prepress services. At Esko-Graphics, contact Mark Vanover at 413.583.4100, ext. 140 or firstname.lastname@example.org
* Ink technology. At Coates Inks, contact Brendan Maunsell at 864.288.4931or email@example.com
* Shrink labels and converter services. At Fort Dearborn, contact Tim Nicholson at 847.357.9500 or
- Advice on distortion rates so you avoid losing the fine detail work.
- Recommendations for optimum graphics placement.
- Assistance in running a "grid pattern"—a test of horizontal and vertical lines for assessing the required level of graphic distortion—after your print has been sleeved and shrunk via a hot-air or steam tunnel onto the container.
The author, Jim George, is the Senior Editor
of BRANDPACKAGING magazine.