‘See me, Smell me, Touch Me’: Special Effects add Multi-sensory Allure
Crown Holdings has developed two new techniques—Patterned Varnish and Color Change—that do just that.
- Ceramics—earth tones like terra cotta and brick and earthenware with special effects created by varnishes and enamels, and by layering transparent materials with contrasting effects showing from underneath.
- Halo—multicolor combinations of feminine colors that are combined with matte finishes and neon colors to create a misty, shimmering, very feminine final effect.
- Kaleidoscope—the colors of nature, like moss, mineral and lichen hues, combined with iridescent surfaces and marble effects. Animal prints and mother-of-pearl, mineral tones. An overall effect of subtle and spectacular power.
- Nocturnal—dark, shiny colors with light-catching effects, like those of the glossy supper clubs of the 1930s and 40s. Contrasting hues and maximal reflective qualities create an illusion of being between night and day.
The author, William Makely, has written extensively on packaging and technology. Contact him at firstname.lastname@example.org
- Specialty coatings. At Crown, contact Brad Dahlgren at 215.698.5260 or email@example.com
- Package colorants. At Clariant Masterbatches, contact Len Kulka at 815.363.0025 or firstname.lastname@example.org
- Shrink-sleeve labels. At Sleever International, contact Marina André at email@example.com
- Paperboard. At MeadWestvaco Packaging, contact Nipun Marwah at 203.461.7661.