Managing Packaging Workflow: A Seminar in Print for BRAND MARKETERS
It might appear as if the workflow presented in Fig. 1 is strictly linear in nature. However, in order to make the most of a packaging workflow system, stakeholders such as graphic designers, structural designers, brand marketers and others can and must be involved to one degree or another at each step of the workflow. It is this type of cross-functional approach that makes it possible to leverage the strength of each stakeholder in the most efficient way.
END-TO-END “SYSTEMS” VIEW ON THE SUPPLY CHAIN
FROM PRODUCT DEVELOPMENT TO DISTRIBUTION
By integrating the distribution logistics data into the workflow,
structural designers can take this information into account at the
beginning of the design process and make decisions that can
ultimately mean significant savings down the road.
“Our work with consumer product companies, private label retailers and their graphic communications partners has given Esko-Graphics the experience to drive cost out of the design-chain,” says Simon James, executive vice president and general manager, Esko-Graphics. “Our Design Life-Cycle Management solutions will speed time-to-market and dramatically reduce costs, while also helping to eliminate errors.”
But Design Life-Cycle Management’s true value lies in its ability to manage and accelerate innovation. By removing the onus of time-consuming project management and streamlining the process, Design Life-Cycle Management frees up brand owners, package designers and all of the stakeholders in the design chain so that they can innovate. The system helps brand teams move beyond simply building an individual package to building a powerful brand platform for an entire product line.
“Perhaps the key benefit is providing a collaborative platform across the entire supply chain that fosters innovation,” says James. “Managing and encouraging innovation is rapidly becoming the strategic competitive advantage across a swath of industries.”
Why Design Life-Cycle Management is important
- Lower costs: It drives down package design and production costs through focus on error reduction
- Ensure regulatory compliance: It enables all stakeholders in the supply chain to collaborate in real-time, speeding the packaging design and production process and maintaining consistency of messaging.
- Accelerate time-to-market: It helps speed time-to-market by more than 40%
- Drive quality
- Build brand equity: It fosters innovation, a key competitive advantage in a marketplace that demands new products and new packaging in increasingly shorter lifecycles
Esko-Graphics Design Life-Cycle Management solutions: meeting the needs of Consumer Product Companies and Private Label Retailers.