The Perfect Brew
Making a solid brand even more powerful.
PACKAGING DIRECTOR, HEINEKEN USA INC.
Name: Marjan Falek
Title: Packaging Director, Heineken USA Inc.
Years in current job: Six
Ultimate branded package: A package that stands out—iconic, revolutionary, functional, beautiful, immediately recognizable and connective with the consumer. Of course I am biased, but I would say the Heineken 12-oz. keg can and the Heineken Premium Light sleek bottle are two prime examples. The Coke bottle is another ultimate package; it’s unmistakable.
What’s on your nightstand? Flags of Our Fathers, the story about soldiers making the journey from young men to real heroes. The dedication of these men to one another is gripping and admirable. Also, Sticky Wisdom, an explanation of the importance of creativity in company thinking.