By Pauline Tingas
A strategy to simplify the shopping experience is the key to building your brand at retail.
You’re a seasoned brand marketer—you’ve covered your bases. Right product? Check. Right place? Check. Right time? Check. So why do so many of your customers have difficulty finding your brand, shopping your brand and, sometimes, even giving it consideration?
Where to go for more information...
10 ways to enhance shoppability