Accentuate the Positives
By Gail Ritacco
In a retail landscape punctuated by over-proliferation and over-communication, brands must communicate clearly.
When shopping in our local grocery store, we’re on auto-pilot, cruising up and down the aisles, buying what we always buy. That is, unless another brand or product is on sale or has replaced our usual choice, or a child is nagging for something different.