Revitalized Packaging Emphasizes Quality, Value and Fun
by Jennifer Acevedo
On the crowded diaper shelves at the grocery store, moms have many choices and can often be confused by the variety of brands. In an effort to stake a claim in this competitive category and stand out to a specific consumer set, Luvs has refreshed its brand image and redesigned its packaging with the help of Cincinnati-based brand design firm Deskey Associates.
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