By Pauline Hammerbeck
Bold packaging has five upstarts taking flight.
These guys get it. Packaging differentiates. It connects with consumers. And it tells your brand story like no other medium can. Though they were short on big budgets, these independent brands had the vision to come into the world with packaging consumers couldn’t help but bring into their lives. It’s a strategy that’s paying off for each of them, and, with news breaking as we go to print, to the tune of $40+ million for one of them. Flag these five as Brands to Watch.