Launched: MARCH 2012

House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals. The start-up brand sees this alternative wine package as a key component in its campaign to bring wine to occasions and venues where glass is banned or impractical. Each pouch features an illustration of a stage that is crowded with shadows of excited fans. The first release includes California Chardonnay and Merlot in cases of 24 pouches or four-pack cartons.