House Wine, the number one aluminum can wine brand and maker of best-selling Rosé Bubbles, has unveiled its vibrant new Kodachrome packaging. This colorful redesign brings a splash of color and fun to every sip, reflecting the brand's commitment to inclusivity, convenience, and quality. 

House Wine has consistently upheld a commitment to transparency and inclusivity since its inception, and its long-standing partnership with Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization, and eco-friendly packaging.  

Building on this foundation, House Wine is now expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels. This move aligns with the growing demand for products that not only taste great but also aligns with consumers' values and dietary needs.  

The bold, colorful new look of the cans mirror House Wine's mantra that great wine should be fun, welcoming, and easy to enjoy—anytime, anywhere, by anyone. Crafted with care and transparency, House Wine delivers maximum value without compromising on taste, which has kept it at the top of the canned wine category for years. Alongside its updated wardrobe, 2025 brings two new 355ml canned products from House Wine: Mimosa and Red Bubbles.

“Our vibrant new Kodachrome packaging is a reminder that enjoying great wine doesn't have to be complicated or pretentious,” said Alex Evans, Chief Marketing Officer. “It's about embracing the joy of sharing a glass—or can—with friends and family. This packaging reaffirms our commitment to transparency and inclusivity—because we think wine should be for everyone, and that's something to celebrate." 

Consumers can expect to see the rollout of Kodachrome packaging take place online this summer and in stores throughout the next calendar year.