Tasty Bite

Pouches/Film

Launched in 1995, Tasty Bite has since become a market leader in the Indian/pan-Asian segment, largely attributable to predicting and leveraging the consumer mega-trends that are shaping the way Americans eat, according to the company. By converging packaging, trend analysis and market research, strategic brand package design agency Zunda Group designed a branding and communications architecture that visually inspires consumers to explore a whole new world of taste. www.zundagroup.com